…some people won’t. That’s OK.
Apple’s “This Is Our Signature” mantra is in defiance of this superficial demand for an endless stream of new new new. Apple is saying they’re above the churn of the news cycle, and if you don’t understand that yet, they don’t care. You’ll either get it through your head eventually, or you will never understand Apple.
I, for one, am glad that Apple is pointing this out.
Me, writing on this point that Apple is different and not everyone will get that: