How Steve Jobs will be remembered.

Main point: As time passes, Steve Jobs will be recognized more and more as the genius and focused visionary that many people had long recognized him as.

Side point: Have you noticed more and more pundits and executives talking about “taste”? As in, “good taste [was]… almost completely nonexistent” (re: Samsung) and “Microsoft has never been cool, has never had good taste” or “Steve Ballmer has no taste”.

On those rare occasions when Steve Jobs would talk with the media, he sometimes described other companies as “having no taste”. Implying that taste matters and that Apple had taste.

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” (1996)

Related video: (from 2006)



  1. Whaaaa kind of an ad is that? Oy vey! Steve Jobs was right about style, culture, and creativity; they go hand in hand 🙂 (or not)

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