Neat. But not beautiful.

Neat. But not beautiful. Doesn’t it seem like this video (ad) is short of what it could be? Few people saw it, and no one remembered it. But it was a clever idea and could have been legendary.

The final inch really is the most difficult.

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One comment

  1. So cute and clever… it’s like the little ball has a personality all its own 🙂 And the idea of making it a pinball game was really clever. It just kind of died at the end. May be a better connection to the phone (for example, a real person using it at one of the junctions the little ball navigated during the pinball game?). You’re right, it could have – and maybe still can – be great!

    Thank you for lots of smiles!

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