Boom. Why Microsoft introduced Surface.

Surface: Between a Rock and a Hardware Place. By John Gruber.

Here it is. A clear, insightful examination of why Microsoft introduced the Surface tablet (and how they introduced it).

Plus, the article quotes Horace Dediu:

“…So Microsoft faces a dilemma. Their business model of expensive software on cheap hardware is not sustainable. The future is nearly free software integrated into moderately priced hardware.”



  1. Thank you… I totally agree with the comments about Microsoft (having been a user for 6 years). My question is, Why can’t they get it right? It doesn’t seem to be THAT hard 🙂

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