Steve Jobs to Fortune in 2008:
We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made. But we never hire consultants, per se. We just want to make great products.
This very morning, I was thinking/writing about how Apple doesn’t do market research or focus groups or design-by-committee. They are driven by vision. I was thinking about it because I wished that Education could operate that way.
And then Daringfireball posts (and links to) the above quote.